Search Engine Optimization (SEO) is the technique used by internet marketing agencies for getting high rankings for their clients’ website in the top search engines say, Google, Yahoo or Bing. By employing the services of a search engine optimization firm, a website owner can get more visibility and bring in more relevant traffic to the website.
SEO is said to be the most cost-effective business marketing tool among any contemporary or traditional form of marketing. A search engine optimized website is also more likely to get business attention and greater online sales with an improved presence and visibility on net. When the relevant keyword phrases are searched by a prospect seeking relevant product or service you offer it directly get to see your website on the accessible range of top-page listing.
At PACEWALK, we endeavor to offer assured enduring results with our superior SEO services. With the best in industry search engine optimization services, you will not only see a sudden increase in your website’s traffic, but also get the targeted customers visiting your website and turning in to real purchasers.
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories.
Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.
On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.
WEB SITE ANALYSIS AND RECOMMENDATIONS ANALYSIS
The web page can offer far more SE optimized content specifically related to its category. Extensive keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages.
Our recommendation is use of two or three-word phrases instead of single words, pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.
Site Meta tags
Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these – without allowing the body text to lose ‘marketing appeal’.
Web site uses frames
Frames are roadblock for search engines. Very few top-ten ranked sites use frames. Keeping that in mind it’s very difficult to get framed site into the top-ten rankings. Frames increase the file size and the total number of words that make up a web site. Therefore, they also decrease the overall keyword weight, which can put you at a disadvantage to your competition. We strongly recommend against use of frames.
Web site directory structure
All web site pages should be as close to the root directory as possible, as pages closer to the root directory are often given more weight with the engines; e.g., www.domainname.com/page1.htm as opposed to www.domainname.com/directory/page1.htm. . Pages closer to the root also seem to have higher PageRanks in Google.
Web site uses splash page
We recommend against the use of splash page – A site needs to be content rich with carefully placed keyword phrases, especially the main page.
Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there’s very little content that the crawler will index… which means your site won’t rank high when people do searches.
There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced.
1.) Any folder should not have more than 30 files in it
2.) All images should be in a folder called images
3.) Page should be named after the top keyword, which is being targeted for that page.
4.) Targeted keyword should occur 3-4 times in the body, in alt, one image to be renamed after that keyword, with same keyword in alt tag
5.) Keeping the header clean so that keywords can be found as early as possible in the body.
6.) Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page.
7.) The only META tags that you MUST have are the “description” and “keyword” tags
8.) Use of sitemap is important, and should be linked from each page of the site
9.) Use of robots.txt file
Remember that each search engine has a different ranking algorithm. This means that one may consider a particular factor to be important whereas another search engine may consider the same factor of no importance of whatsoever. Thereby we have listed more general analysis and recommendations above, that work on wide variety of search engines. We cannot provide search engine specific information for your site at the proposal state.
Though as a sample we provide you one Google search engine specific factor for your site:
Maintenance and Follow-up:
We will create a series of descriptions and titles based off the client’s key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory).
We will provide an Excel document which summarizes the following items:
1.) Date submitted
2.) 3-month follow-up date
3.) Final follow-up date
4.) URL of verified link (when attainable)
Monthly Ranking Reports:
We will provide an Excel document which summarizes the following items:
1.) The site URL
2.) Rank achieved
3.) Page Number on which rank is achieved
To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process. During the course of the promotional campaign, we update you weekly with an email on the progress of your campaign.
- The Results are Low Cost (In Comparison to Adwords and PPC)
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
- Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
- Higher Brand Credibility, People Trust Google
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
- Better ROI (Return on Investment) Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may click on unwanted ad. A hit from google is much more valuable over a hit from an ad.
- Your Competitors Are Doing It
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.
- Take Your Business to the Next Level
SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
- 250 Million websites on the web, SEO makes you stand out
There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.
- 60% Of Clicks Go to the First Result
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small upfront investment you are looking at potentially millions of sales.
- You’ll Have Access to Data
What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.
- The Results are Permanent
Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.