Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. The wonderful thing about PACEWALK is that we have some truly innovative solutions that help us better connect with our audience online. Advertisers are constantly looking for new creative ideas to apply to Social Media Ads.
Social Media advertising is an effective method of engaging with a highly targeted audience base. However, there are many decisions you must make beyond what location and demographics to target. The most pressing of these decisions is whether you should invest in video ads or static ads.
Quality Is Key to success
When it comes to image ad vs. video ad, quality must be the first thing that must come to mind. If the image quality is poor or irrelevant, or the video quality is poor—your ad won’t convert. That being said, FB does have some built-in features that help to ensure that a high level of quality is delivered.
Since, from a certain point of video ads are just image ads with lots of extra bells and whistles, let’s start with image ads. Image ads are — by far — the easiest visual advertising media to create. Give a decent designer a bit of direction, and they can pump out some high-quality image ads in a matter of minutes to hours. You can, upload it to Social Media, and you’ve got an ad.
Not Every Ad Needs A Video
Now-a-days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention to your business and attract new customers. When you read the impressive rates of engagement of the average video ad campaign, you might assume it is the only way to go. However, some ads simply don’t need a video to be engaging. A powerful graphic design, standout quote, relevant cartoon/character, or an attention-grabbing image and headline is often enough to encourage engagement.
Since your audience is hyper-targeted, your ad is only going to populate with pre-qualified leads. In comparison to most other types of static ads, you are already ahead of the game. Don’t write off Facebook image ads until you have tested at least a few different angels. It’s also easier to test image ads, because it’s more cost-effective to create a new headline and/or image than it is a new video.
Video advertising – particularly online video content – is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years. Google rates video content as being as important as static webpages and images. And the more video content gets shared, the higher it will rank in search engine results.
Video also gives you the chance to go deeper. Rather than just summing up your business in a snappy tagline. Seeing your business in action will help viewers envision your company providing that service for them, making them more likely to buy into what you’re offering. It’s a chance to illustrate and educate that you just don’t get with static advertising. As the below given video is explaining the full Service that can’t be explained by static image only.
So, the potential for businesses that get on board the trend and use video as a means of advertising is enormous. Youtube and other social platforms offer an incredible scope of consumers. They offer the chance to reach new audiences – and more importantly – to maintain your old audiences as their consumption of video content increases.
In the end, designing your advertisement depends on a huge number of factors. What works for one company may not work for another company with an entirely different goal and audience. You will want to try many different advertisement techniques, both video and static, and track your statistics to better understand what works for your company. PACEWALK can help you with both advertisements whether it is Video Banner or a graphic design Image post.
You can visit the link to check the advertisement Image Posts:
To know more about Video Advertisements/ Video Banners follow the below given link:
For more information or if you have any questions or doubt please let us know or contact us @+91 7307373074. We will be glad to assist you.